Branding is your company’s identity. It’s a visual representation of your business and the cornerstone of your marketing that sets you apart from your competition. Branding incorporates color, style and intent. It should be designed to attract and create a connection with the type of client you want.
Although branding typically starts with a logo, there are many important decisions to be made prior to creating your unique company design that will have a long-term affect on your business. The process of making those decisions produces elements that will help in developing your marketing plan.