It is important to keep a consistent look and feel of your brand across all media. This gives a sense of stability, and helps to encourage client loyalty.
A long-time client of ours – Pacific Federal Credit Union – recently relocated from Pomona to Diamond Bar, California. In anticipation of the move, we collaborated with the CEO to refresh their brand and marketing materials.
The logo remained the same; however, we changed their brand colors, updated and redesigned their printed and digital forms as well as their website and newsletter. As a result of planning, the office decor also uses the new brand colors. New branding, yes!